Don’t do what you say you’re going to do

​Doing what you’re saying you’re going to do isn’t always the best course of action.

If I had stuck with what I said I was going to do and not changed my mind, I’d be in a far worse position than I am now. If I had started every company I talked about starting, wrote everything I talked about writing, learnt about everything I talked about learning about, I’d have wasted a lot of my own and others time.

Inconsistency has been a virtue in disguise.

I’m not saying break your word, violate your commitments and become untrustworthy and unreliable. The opposite. Your word is your bond. You should be the rock that holds steady in this world of flakiness. I’m advising that you make commitments—solid, tangible commitments—very, very carefully.


The landscape around us is forever evolving. Conditions alter and our current situation quickly morphs into something unrecognisable from what it previously was. 

To keep up, you must be willing to avoid anything that will make it hard for you to adapt to the uncertain and unpredictable events of the future, no matter how appealing it may seem at the time. Which means that you’ll have to strive to maintain a position that allows you to modify your past decisions and adapt in the face of the changing environment. 

The world is changing faster than ever. The only way to survive is to be able to change at an equivalent or faster rate. There are words to describe people or organisations that are unable, or unwilling, to do this: Static. Stagnant. Immobile. Inflexible. Stubborn. Dead.

These are not good things to be.