How do you go from seeing a gap in the market to creating a company to fill it? How do you take an idea for a short film and make it into an actual production? How do you turn an idea, an abstract entity, into something real?
How do you get from conception to creation?
I wish this was an easy question to answer. And in some ways it is. The way to get from the first point, conception, to the second, creation, is simple. Start walking. Start transforming small parts of the idea into reality.
But that’s like saying that success in business is about buying low and selling high. Or like the art of flying as described in The Hitchhiker’s Guide to the Galaxy; it’s “learning how to throw yourself at the ground and miss.” It’s true, but it’s not that helpful.
Swell & Cut 