“During this interview you won’t make any commitment to us, and, for our part, we’ll try to avoid pressuring you in any way on your choice. We’ll show you our information in the most objective and comprehensive manner possible. . . . You’ll see and judge for yourself, then freely make your own decision. You’ll tell us yes or no, and we’ll part good friends in either case.”
I don’t know about you, but this strategy of honest indifference on the part of the company is something I’d like to see more of. I’d love more organisations to give me as much information as possible about their products and services and then take a step back. It’d be great if they gave me all possible evidence, then gifted me the time and space to make an objective decision. But unfortunately, I can’t see such a strategy going mainstream.