I’ll admit, the distinction is grey. Those avoiding Hell-on-Earth are motivated in part by visions of Heaven-on-Earth, and the reverse is equally true. But stick with me for a few more sentences. Another way of framing this is using the notion of floors and ceilings—specifically, we can focus on raising one or the other. Raising the floor is analogous to getting more humans away from Hell-on-Earth. Raising the ceiling is analogous to getting more humans closer to Heaven-on-Earth.
These distinctions—Heaven-Hell, floor-ceiling—provide us with a question. A question we can use to better clarify our intentions and modify our actions: “Am I trying to raise the floor, or raise the ceiling? Do I want to raise the lower bounds of experienced existence, or shatter the upper bounds?”